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Curriculum Vitae

About Me - A Digital Marketing Strategist

A goal oriented Digital Marketing Strategist / Online Strategist with a taste for smart solutions and high expectations on an efficient workflow. A lot of experience within the areas Web Governance, International Online Marketing, Web Project Management, as well as online communication for listed companies. I am creative, open minded, loyal and flexible.

Born in Sweden, well traveled and have a big network of contacts in key markets: USA, Great Britain and Sweden.

Career Highlights

  • Built a solution for the Cryptzone Group to easily roll out information to the entire network of servers, web services, web sites, partners and customers.
  • Built workflows and processes within Cryptzone Group's internal SharePoint system so that sales personnel could easily reach the right information based on which product(s) their customer wanted.
  • Project Managed and designed an entirely new profile and web site for Frölunda Super Bowl which generated a whopping 1500 % increase in leads in just a few weeks after launch.
  • Increased the number of incoming leads through the Cryptzone Group website by 300 % in one month by re-organizing Calls To Action, new product page design and a completely new focus within the site.
  • I was a big part of the process when Cryptzone Group went from being privately owned, to a listed company, and have since then great experience with communcation in listed companies.

Specialities

Web Governance, SEO (Search Engine Optimization), eCommerce, Web hosting, Effectivization, Smart solutions, marknadsföring online, PR through social media and web communication.

Other & Misc

I am and have been fluent in English since age 5 or 6. We lived abroad a lot when I was little and the English language came as natural as my maiden language of Swedish.

I live in Mölndal, I'm married to Annica and I have three kids; Leo age 6, Alva & Medea age 1.

Work Experience

  • Period:

    Location:

    Description:

  • 2005-2013

    Cryptzone Group
    Gothenburg, Sweden

    Chief Web Officer (2011-2013)
    In charge of the Digital Marketing Strategy, as well as design and development of web marketing campaigns.
    Responsible for SEM & SEO strategy, as well as project managing of the Web/CRM integration project. I also designed, managed and launched a campaign which increased the web leads by over 300 % in less than a month.

    Online Marketing Manager (2006-2011)
    I developed and set in motion the Search Engine Marketing strategy, including online ads, SEO efforts etc. I developed, designed and had sole responsibility for the web marketing, working tightly within the Marketing Team.

    Web Designer (2005-2006)
    Web Front end design and code with focus on User Experience (UX).

    Cryptzone.com | CryptzoneGroup.com | Cryptzone Partner Portal

  • 2011-2012

    Effpower
    Gothenburg, Sweden

    Web Strategist (Freelance through Alienus Visuals)
    Effpower needed a completely new public profile as they were going to become a services-based business instead of a product-based one. I designed the new logo, designed a new website and implemented it into Umbraco CMS for easy administration. See Slideshow

  • 2011

    Frölunda Super Bowl
    V:a Frölunda, Sweden

    Web Strategist (Freelance through Alienus Visuals)
    I developed a completely new website, with faetures that let the visitor cusomize their future bowling experience. It generated 60 bookings from the website alone, in less than three weeks, effectively increasing their event bookings by a whopping 1500 %! See Demo Site

  • 2008-2010

    Afriversity
    South Africa & Sweden

    Head of Communication & Technology, Fellow
    I designed and developed the full website for Afriversity. Afriversity is a not-for-profit organization aiming at educating entrepreneurs in Africa, which will then build their economy. I did this project pro-bono.

    The current website is based on my original design, but is now completely user-driven.

Key Skills

  • Software / Operating System
  • Years
  • Proficiency
  • Adobe Dreamweaver
  • 13
  • Advanced
  • Adobe Illustrator
  • 08
  • Advanced
  • Adobe Photoshop
  • 11
  • Advanced
  • Adobe InDesign
  • 06
  • Good
  • BBEdit
  • 04
  • Advanced
  • Firebug
  • 03
  • Advanced
  • Apple Numbers
  • 04
  • Advanced
  • Apple Pages
  • 04
  • Advanced
  • Microsoft Word
  • 14
  • Good
  • Microsoft Excel
  • 14
  • Good
  • Apache httpd
  • 08
  • Good
  • IIS
  • 07
  • Good
  • Language/Technique
  • Years
  • Proficiency
  • Swedish
  • 28
  • Fluent
  • Egnlish
  • 23
  • Fluent
  • (x)HTML
  • 15
  • Advanced
  • HTML5
  • 2
  • Good
  • CSS
  • 9
  • Advanced
  • CSS3
  • 2
  • Advanced
  • LESS
  • 1
  • Advanced
  • SCSS/SASS
  • 1
  • Good
  • XSLT
  • 2
  • Good
  • Python
  • <1
  • Novice
  • Responsive Web design
  • 3
  • Good